Privacy Policy

Privacy Policy

Last updated: 28/10/2025

Welcome to PupMasters 
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.pupmasters.com make a purchase, or interact with our services.

This Policy complies with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws.

1. Who We Are

PupMasters is an online pet store based in the United Kingdom, offering pet products and accessories for customers across the UK and Europe.
If you have questions about this policy or your data, please contact us:

Data Controller: PupMasters
Email: marian@pupmasters.com
Website: www.pupmasters.com

2. Information We Collect

We collect and process the following types of personal data:

a. Information you provide directly

  • Your name, billing and shipping address, phone number, and email address

  • Payment details (processed securely through our payment partners, we do not store card information)

  • Account login details (if you create an account)

  • Communications you send to us (emails, forms, or chat messages)

b. Information collected automatically

  • IP address and device information

  • Browser type, cookies, and analytics data (via tools like Google Analytics or Shopify Analytics)

  • Pages you visit and interactions with our website

c. Information from third parties

We may receive information from payment processors, delivery services, or advertising platforms (e.g. Google Ads, Meta) to complete your order or show you relevant offers.

3. How We Use Your Information

We use your data to:

  • Process and deliver your orders

  • Manage your account and customer service queries

  • Send updates, promotions, and special offers (only if you opt in)

  • Improve our products, services, and website performance

  • Fulfil our legal and accounting obligations

We never sell your data. Ever.

4. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

  • Contractual necessity – to fulfil your purchase or service request

  • Legal obligation – to comply with UK/EU tax and business laws

  • Legitimate interests – to improve our website and customer experience

  • Consent – when you subscribe to marketing communications

You can withdraw your consent at any time by contacting us.

5. Data Retention

We keep your personal data only as long as necessary for the purposes outlined in this policy, or as required by law (typically 6 years for accounting and tax purposes).

6. Data Sharing

We share data only with trusted third parties that help us operate our business, such as:

  • Shopify (e-commerce platform)

  • Payment processors (e.g., PayPal, Stripe)

  • Shipping and logistics partners

  • Analytics and marketing tools

All partners comply with data protection regulations and process your data securely.

7. Cookies and Tracking

We use cookies and similar technologies to enhance user experience, analyse traffic, and personalize content.
You can adjust or disable cookies through your browser settings at any time.

For more details, please see our [Cookie Policy] 

8. Your Data Rights

Under the UK GDPR and EU GDPR, you have the right to:

  • Access, correct, or delete your personal data

  • Object to processing or request restriction

  • Withdraw consent for marketing communications

  • Request data portability

To exercise your rights, contact us at marian@pupmasters.com

If you are unhappy with our response, you may file a complaint with the Information Commissioner’s Office (ICO) in the UK or your local EU supervisory authority.

9. International Data Transfers

If you are based outside the UK, your data may be transferred and processed within the UK or EEA.
All transfers are protected by appropriate safeguards to ensure your data remains secure.

10. Security

We use industry-standard security measures such as encryption, SSL certificates, and secure hosting to protect your data from unauthorized access, disclosure, or loss.

11. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements.
The latest version will always be available on our website.

In Summary

At PupMasters, your trust means everything to us.
We’re committed to transparency, security, and kindness  to pets, people, and your privacy.